Senior Business Analyst - Web Analytics

Amazon in Seattle, WA

  • Industry: Information Technology - Business Systems Analyst And IT Consultant
  • Type: Full Time
  • $85,860.00 - 133,540.00
position filled
Amazon Web Services (AWS) is seeking an experienced, self-motivated, personable, and detail-oriented Sr. Business Analyst to help us continuously improve the consumer digital experience on the AWS marketing website.We are looking for a highly analytical person with experience building and running a web analytics program to join the AWS Website team. The Sr. Digital Business Analyst will play an important role on the Website team by providing effective reports and insights to understand the consumer journey on the website and optimize the website for customer success. This will include working directly with members of the AWS Website team as well as stakeholders across the organization including Product Marketing, Field Marketing, Customer Success, and more.ROLES & RESPONSIBILITIES- Work with website Product Managers to define KPI, understand business goals, and provide reporting and insights- Work closely with the Business Intelligence team to develop a suite of enterprise and operational reports available across large disparate data sources- Explain the 'why' in addition to the 'what' while educating business stakeholders on insights- Work closely with Marketing technical and tag management teams to ensure data collection meets requirements and scales appropriately. Ideal candidate needs to understand web analytics tagging, data collection and processing- Analyze A/B tests using testing methodology and make recommendations for iterations or targeting.- Propose and implement processes, standards and governance to keep running our business efficiently and effectivelyThe successful candidate with be a strong communicator who thinks creatively and strategically, and must understand how to tie digital analysis directly to business goals. The candidate must be comfortable with balancing strategic thinking with tactical, detailed execution while working independently, sorting through ambiguously defined problems, and identifying market challenges and opportunities for our customers. This will require excellent written and oral communication skills, data-driven deep dives, strong business judgment, deep curiosity about how AWS works, and a passion for customers.
Associated topics: business analysis, business analyst, business intelligence, consult, consultant, crm, information technology consultant, marketing, sap, senior consultant

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