Manager, Biddable Media - Trading
Compensation: $118,595.00 - $104,500.00 /year *
Employment Type: Full-Time
Industry: Non-Executive Management
The Manager, Biddable Media - Trading will play a central role in making improvements to Consumer Health digital marketing effectiveness and cost structure, which are essential drivers of future profitable growth. This role will help lead a two year transition focusing on building upon the media cost efficiency gains made in 2018 and expanding to operational efficiency by bringing the execution of biddable media in house. This role will help build a broader organizational capability in Programmatic and Social ad buying, developing training and education to inform and guide the Bayer Internal Media teams as well as Brand Managers and executive leadership. The Manager will ensure that strategic objectives are understood and translated into programmatic buying activities, including full accountability of its execution as it pertains to agencies, programmatic performance management and innovation across Brands and the Division. This role will manage and guide a team that is actively using data driven insights, innovative best practices, and creativity to design, launch and manage digital marketing campaigns from the ground up. The Manager will inspire the team of ad operations managers and traders to constantly deliver excellence, campaign innovation, and tangible business impact. Areas of Responsibility: Operationalization: Continually streamline, standardize, document & automate programmatic and social campaign set up, trafficking, optimization, monitoring & Quality Assurance processes; Advise: Serve as a Google Stack, bidding technologies, optimization tactics, programmatic and social media subject matter expert, providing brands teams and stakeholders planning / forecasting support, tactic recommendations and POVs on best practices; Ad Operations: Manage transition agency / internal team of media traders and ad operations coordinators to ensure seamless execution of campaign launches including all line item set up, tagging and trafficking activities; Optimization: Continuously improve daily and weekly optimizations that can be applied portfolio-wide to generate YoY ROI/ROAS growth from digital media investment; Innovate: Establish internal processes for and lead prioritizing, vetting and testing of a pipeline of new opportunities for more effective activation, including targeting, bidding, monitoring and attribution; Recruiting: Continually develop network of and attract top tier talent for a candidate pipeline for the biddable team, which will provide a competitive advantage within the health OTC industry; The primary responsibilities of this role, Manager, Biddable Media - Trading, are to: Attain and maintain mastery of media buying-related technologies, including DSPs, walled garden self-service tools, DMPs, tag management and ad servers; Manage accurate and responsible budgeting for annual digital; Brand spending by informing and providing council / perspective on anticipated cost (media and technology) and sales impact; Select optimal best practice campaign line item set up to maximize optimization options, breakout reporting pivots and performance; Proactively monitor daily campaign performance to identify optimizations that maximize return on programmatic / social ad spend and ensure brand objectives are met on an ongoing basis; Triage and resolve escalated campaign launch and management issues; Manage the billing process and ensure accurate reconciliation and payment processing occurs in a timely manner; Define and manage daily / weekly / monthly iterative optimization tests; Scale implementation of tested improvements to campaign performance across all biddable channels and brands to exceed portfolio profitable revenue growth goals. Who you are Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following: Required Qualifications: Bachelor's degree (preferably in Marketing or Advertising) with 6+ years' experience at major digital platform, ad tech start up or brand; Advanced knowledge of media buying strategy with a focus on Programmatic or Social; Track record of growing complex digital media programs from an efficiency and volume standpoint; Experience with ad management interfaces and bidding tools (Facebook/Instagram, Twitter, Pinterest and/or Programmatic Ad Tech platforms); Track record of success achieving upper funnel and performance marketing goals via programmatic and/or social; Experience with targeting tactics, including site retargeting, lookalike modeling and search retargeting, with an understanding of how to leverage them to achieve business goals; Track record of promotions and increasing responsibility at a company; Clear communicator able to support POVs with solid rationale; Exceptional verbal, written, and presentation skills; Proven ability to work quickly and decisively to meet deadlines and troubleshoot; Ability to analyze and draw meaningful & actionable insights from data; Strong project management skills; detail-oriented and able to coordinate multiple projects; Proactive self-starter and able to work in collaborative, matrixed, dynamic and fast-paced environments; Proven ability to work with and influence cross-functional teams; Ambition to grow with the company and take on more responsibility; Proficient with Excel, Keynote and PowerPoint.Salary Range: NAMinimum Qualification5 - 7 years
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.
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