Brand Manager, Store Brands (Mapleville)

CVS Health in Mapleville, RI

  • Industry: Advertising/Marketing/Public Relations - Marketing Director
  • Type: Full Time
  • $151,860.00 - 151,860.00
position filled
Job Description The Brand Manager, Store Brands is responsible for improving and leading the brand equity of one or more brands within the CVS Health Store Brand portfolio. You will partner with category owners, product development managers, and other business partners to develop and execute customer facing programs which build the business and bring the brand to life in-store, in digital, through Public Relations, and other marketing vehicles. As the owner of the brands equity, you will be responsible for evaluating the brand performance as defined by company financials and creating a multiyear (2 to 3 years) vision associated with strategies to strengthen the brand and make it meaning in categories in which the brand exists. Your key responsibilities will be: >You will develop clear vision, objectives and strategies for the brand that resonates with customers, providing meaningful reasons to choose our brands and make our brands memorable which will enable us deliver sales and margin objectives both in the short term and long term >Collaborate with both internal and external partners to build and deliver actionable programs that communicate the brand promise to our customers via a 12 month marketing plan >Influence and align internal partners and leadership on brand vision, strategies and tactics that increase trial & awareness and build the equity our brands >You will partner with category and product development managers to develop an innovation plan that is true to the brand positioning and promise, including establishing guardrails and adjacency maps to help guide the growth of the brand >Gain a deep understanding of the business in order to influence all levels of the organization, including senior leaders, on brand and customer insights, guardrails, etc. >Develop, lead and coach a team to execute colleague and customer marketing plans Brand Development: >You will develop a 2 to 3 year brand vision, objective, strategy and plan based on customer and business insights, and strategic fit that is aligned through Store Brand Leadership; This includes building brand guardrails, and category adjacency mapping that help strengthen the brand and continue to increase sales and penetration in both current and future years >Develop and own the brand guidelines including working with partners (Category, Product and Design teams) to ensure that products, marketing messages, packaging, etc. are consistent with brand strategy; >Partner with Category Managers and team analysts to insure that marketing activities are supporting sales and profit growth >Understand current market trends, consumer insights and competitive developments in order to partner with Product Development Manager on creative product development activities >Collaborate with Store Brand Strategy team to evaluate and identify white space opportunities Brand Research: >You will execute brand and product positioning research (from crafting concept statements to final recommendation) to help develop brand strategies, messaging and packaging that will best communicate brand and product benefits >Uses consumer insights from internal and external sources to ensure we are leading brand development based on consumer and category trends Required Qualifications 5+ years of experience in Brand Management from consumer packaged goods and/or retail Preferred Qualifications Strong leadership skills Strategic thinker who can think out of the box Results oriented, self-motivated and self-aware Excellent written and verbal communication skills Strong presentation skills Prior success in building relationships and trust while maintaining focus on project integrity with cross functional business partners MBA preferred Education Bachelor's degree Business Overview Its a new day in health care. Combining CVS Health and Aetna was a transformative moment for our company and our industry, establishing CVS Health as the nations premier health innovation company. Through our health services, insurance plans and community pharmacists, were pioneering a bold new approach to total health. As a CVS Health colleague, youll be at the center of it all. We offer a diverse work experience that empowers colleagues for career success. In addition to skill and experience, we also seek to attract and retain colleagues whose beliefs and behaviors are in alignment with our core values of collaboration, innovation, caring, integrity and accountability. CVS Health is an equal opportunity/affirmative action employer. Gender/Ethnicity/Disability/Protected Veteran we highly value and are committed to all forms of diversity in the workplace. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities. We comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT . We provide reasonable accommodations to qualified individuals with disabilities. If you require assistance to apply for this job, please contact our Advice and Counsel Reasonable Accommodations team . Please note that we only accept applications for employment via this site. If technical issues are preventing you from applying to a position, contact Kenexa Helpdesk at 1-855-###-#### or ...@us.ibm.com . For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-###-####.

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